Who cares| 10th anniversary| Limited Edition

Made for adventure a 100% waterproof watch designed to move with you 

A bold classic, first created in 2014 and still making its mark.

This iconic model challenged the rules of time from the very beginning, becoming a symbol for those who choose to live freely, with instinct, personality, and a touch of irreverence.
Its handwritten dial and signature phrase capture a mindset one that values meaning over urgency.

“Who cares, I’m already late…”
Because time isn’t something to chase it’s something to experience.

Reintroduced to celebrate our 10-year journey, this piece carries the spirit of where we started and everything that followed.

---

Technical Details

• 32 mm case in 316L stainless steel — durable, corrosion-resistant and colour-safe
• Turquoise dial with handwritten numerals and signature quote
• Adjustable mesh strap — sleek, lightweight and comfortable
• Japanese quartz movement — Seiko VJ20, precise and reliable
• Scratch-resistant glass
• Waterproof 5 ATM — our products never fade, tarnish, or lose their colour — even when exposed to sweat, heat, the sea or pool water. So live your adventure!
• 24-month warranty

---

Why choose this watch?

Because the best moments can’t be rushed.
Who Cares is made for those who follow their own rhythm with confidence, freedom, and a sense of humor.

---

Engrave your story

Make it yours forever with a personal engraving a date, a name, or a message that’s uniquely yours.
Laser-etched with care, built to last.